Core Framework Program
Setting Your Agents Up for Success from Day One
Think back to when you first became a travel advisor...feeling overwhelmed, unsure where to start, and maybe not even realizing that running a travel business meant wearing so many hats (marketing, sales, customer service, and more).
Did you experience that, too? Good news: You can offer your agents a better, more structured beginning!
As an agency owner, you have the power to shape the next generation of successful travel professionals. While each agent is responsible for their own success, providing a strong onboarding experience ensures they start with confidence, knowledge, and the tools they need to grow.
Is Your Professional Development Program Working?
Let’s be real...take a moment to reflect on your current system:
✔️ Do you have a structured onboarding process for new advisors?
✔️ How would you rate your professional development program on a scale of 1-10?
✔️ Are you offering meaningful support for both new and experienced agents?
✔️ Are you happy with the training and growth opportunities you provide?
If you already have a solid program in place, that’s fantastic! I’m sending you a virtual high-five!
But if you know there’s room for improvement—or if you don’t have a structured system yet—you’re not alone. Many agency owners start where you are. I personally began in an agency that offered little beyond supplier training, and I know firsthand how much better the experience can be.
The Core Framework Program Can Help
Whether you need to refine your current training or build an onboarding program from scratch, the Core Framework Program provides a structured, professional development roadmap to guide your agents as they start and grow their travel careers. It's built with flexibility in mind; you can use it to springboard your onboarding or blend it into your current experience!
What's Included?
The Core Framework Program consists of nine essential modules that create a strong foundation for your agents:
1️⃣ Orientation – Setting expectations, professionalism, and confidentiality
2️⃣ Fundamentals – Travel industry basics
3️⃣ Operations & Management – Business organization and workflow
4️⃣ Sales Process – Client qualifying, consultations, and closing sales
5️⃣ Client Experience – Communication, relationship-building, and service excellence
6️⃣ Marketing – Strategies for attracting and retaining clients
7️⃣ Social Media – Building an online presence and engaging with your audience
8️⃣ Professional Growth & Development – Goal setting, mindset, and continuous learning
9️⃣ Taking Care of You – Work-life balance, managing stress, and staying motivated
Includes additional topics such as organization, client care, marketing strategies, mindset, and more. Contains 225+ pages of content!
*Latest Updates: All modules were refreshed as of April 2025. Another update will take place in spring 2025! At that time, all purchasers of the Core Framework Program will receive access to the updated modules.
Ready to Build a Stronger Team?
Your agents deserve a solid foundation, and your business benefits when they succeed. If you’re ready to elevate your professional development program, the Core Framework Program is here to help.
Let’s make industry change together—one well-prepared agent at a time.