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Develop the Magic, LLC

Training + Tools for Empowered Travel Agency Leadership

Develop the Magic, LLC was created to support travel agency owners with real-world tools, courses, and resources that make leading a team easier, more effective, and a whole lot less overwhelming.

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From onboarding systems and professional development programs to DEI training and templates, every product is thoughtfully designed by an experienced agency owner who understands the unique challenges of running a modern travel business.

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Whether you're building your team from the ground up or scaling what you've already started, Develop the Magic is here to help you lead with clarity, confidence, and heart.

Meet the Founder

Hi, I’m Denise!  Certified Travel Associate (CTA), Verified Travel Advisor (VTA), agency mentor, and the founder of Develop the Magic, LLC and agency owner of Reach for the Magic Destinations.

​I’ve spent the last 18+ years in the travel industry and nearly a decade leading my own successful agency. Through it all, I’ve worn the same hats you have: recruiter, trainer, cheerleader, problem-solver, strategist, and, let’s be honest, chief plate-spinner.

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I created Develop the Magic because I saw a gap between what travel advisors needed to succeed and what was actually being provided. I didn’t want to keep watching passionate new advisors flounder due to lack of structure, support, or direction, and I knew agency owners like you didn’t have time to build all those systems from scratch.

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That’s where I come in.

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As a leader, I believe in empowering others through clarity, compassion, and practical systems. My approach blends industry expertise with a deep understanding of people (thanks, Sociology degree!) and a whole lot of optimism, curiosity, and heart.

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Through my work, I’ve helped advisors go from hesitant to confident, and I’ve helped agency owners create better onboarding, stronger teams, and more scalable businesses—with less burnout.

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If you're looking for real-world solutions created by someone who gets it, you're in the right place. Everything I build is designed to help you lead your agency with more confidence, intention, and joy.

 

Let’s develop the magic, together.

Denise Lang

5 Fun Facts About Me

  1. I have a degree in Sociology

    Which means I’m endlessly curious about people, systems, and what makes them thrive, which is perfect for the work I do with advisors and agency owners.

  2. I'm a big believer in empowerment

    Whether it’s new advisors finding their voice or owners stepping into leadership, I love helping people realize their potential.

  3. I’m into gardening, moon phases, breathwork, and a good mindset podcast

    A little bit of grounding, a little bit of growth...that’s how I run my life and my business.

  4. Travel is my career—but transformation is my calling

    With experience in the industry since 2007, certifications like CTA and VTA, and a heart for mentorship, I’m here to help you and your team grow with clarity, confidence, and purpose.

  5. I’m a seeker of everyday magic and joy

    From a perfect beverage to a client breakthrough moment, I believe the small things are often the most meaningful, and that’s the energy I bring to everything I create.

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